Some projects define a studio. This was one of them.
From 2015 to 2020, EA Creativo served as the creative partner of Infivalle, the Instituto Financiero para el Desarrollo del Valle del Cauca, a AAA-rated public financial institution serving municipalities, businesses, and citizens across the entire Valle del Cauca department in Colombia.
Over five years, the relationship grew from brand identity into a full creative ecosystem. The logo Infivalle carries today was born in this partnership. Everything that followed, corporate stationery, internal communication campaigns, events, outdoor advertising, merchandising, and the institution’s first transactional web portal, was built on that foundation.
As Creative Director, I led every phase of the creative work and was the primary point of contact between EA Creativo and the client throughout the entire engagement.
ROL Y SPECS
Client · Infivalle, Instituto Financiero para el Desarrollo del Valle del Cauca Years · 2015 to 2020 Role · Creative Director Studio · EA Creativo Scope · Brand Identity, Corporate Communications, 360 Advertising, Events, Digital, Merchandising
Score of Work
Brand Identity and Logo Design Designed the logo that Infivalle continues to use today as its primary brand mark — a mark that had to convey financial credibility, regional pride, and institutional trust for a public entity under the supervision of Colombia’s Superintendencia Financiera. The identity system included color palette, typography, and usage guidelines across all brand touchpoints.
Corporate Identity System Developed the full suite of corporate stationery and branded materials — letterhead, business cards, folders, presentations, and institutional documents — all built to perform consistently across a large organization with multiple departments and client-facing teams.
Internal Communication Campaigns Designed and produced ongoing internal communication campaigns for Infivalle’s staff and stakeholders, translating complex financial and institutional messaging into clear, engaging visual content for internal channels.
360 Advertising and Outdoor Executed external advertising campaigns across multiple formats including outdoor, print, and digital — maintaining brand consistency while adapting creative to different audiences and media environments throughout the Valle del Cauca region.
Merchandising Developed a range of branded merchandise for institutional use, events, and stakeholder engagement, ensuring every physical touchpoint reflected the brand’s tone of credibility and regional identity.
First Transactional Web Portal Led the creative direction of Infivalle’s first transactional web portal — the institution’s initial step into digital self-service for its municipal and corporate clients. This was a significant milestone for a public financial entity of this scale.
Event Design and Production Provided creative support for institutional events, including visual identity, printed materials, environmental design, and branded activations — representing Infivalle at both internal gatherings and public-facing occasions.
Five years with one client across every possible medium teaches you something that short projects cannot — how a brand actually lives. How it ages, how it adapts, how it holds up under the pressure of real institutional life. That long-term creative responsibility is something I carry into every project I take on.
