Since July 2022, I have worked with iLingo Academy, a S.T.E.A.M.-based multilingual preschool in Orlando, FL. The collaboration began with managing digital ads across Facebook, Instagram, and Google, and quickly expanded into a full creative partnership that strengthened iLingo’s brand presence both online and offline.
Scope of Work
Web Redesign: Led the complete redesign of iLingo Academy’s website, improving structure, visuals, and calls to action to increase tour requests and inquiries.
Marketing Campaigns: Developed advertising campaigns aligned with the preschool’s marketing calendar, including enrollment periods, Summer Camps, and seasonal events.
Graphic Design: Designed creative assets for events and ongoing campaigns, ensuring brand consistency across print, digital, and social platforms.
Photography: Provided on-site coverage of students and school activities for campaigns and major events such as the S.T.E.A.M. Fair and VPK Graduation.
Branding Strategy: Defined a stronger visual identity and tone of voice, giving the brand more solidity and alignment with its values.
Highlights
Brand Growth: Delivered a consistent look and feel that boosted recognition and trust among parents.
Campaign Management: Ads tailored to parent audiences in Orlando, with optimized messaging for conversions.
Creative Direction: Balanced playful and professional visuals to reflect the school’s innovative yet family-centered approach.
Event Support: Designed event-specific graphics and campaigns, capturing authentic moments that resonated with families.
Results
Improved web navigation and parent engagement after the site redesign.
Increased inquiries during enrollment campaigns.
Boosted attendance at seasonal events and tours.